We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of Peiffer Publishing LLC.. The use of the Internet pages of Peiffer Publishing LLC is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the country-specific data protection regulations applicable to the Peiffer Publishing LLC. By means of this data protection declaration, our enterprise would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As the controller, Peiffer Publishing LLC has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be vulnerable to security risks, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions

The data protection declaration of Peiffer Publishing LLC is based on the terms used by the European Data Protection Supervisor when adopting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this Privacy Policy:

• a) Personal dataPersonal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• b) Data subjectData subject is any identified or identifiable natural person whose personal data are processed by the controller.
• c) ProcessingProcessing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
• d) Restriction of processingRestriction of processing is the marking of stored personal data with the aim of limiting their future processing.
• e) ProfilingProfiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.
• f) PseudonymizationPseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
• (g) controller or data controllerThe controller or data processor is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.
• h) ProcessorA processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
• (i) RecipientRecipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
• j) Third PartyThird party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
• k) ConsentConsent shall mean any freely given indication of the data subject's wishes for the specific case in an informed and unambiguous manner, in the form of a statement or any other unambiguous affirmative act by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

2. name and address of the controller

The responsible party within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Peiffer Publishing LLC100 SE 2nd Street, Miami, Florida, 33131, USA

Email: [email protected]

Managing Director:Samuel Peiffer

For specific information or requests in individual cases or for business concerns in the area of data protection, Peiffer Publishing LLC is available as the preferred contact.

4. cookies

The internet pages of Peiffer Publishing LLC use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, Peiffer Publishing LLC can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online store. The online store uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. collection of general data and information

The website of Peiffer Publishing LLC collects a series of general data and information with each call-up of the website by a data subject or automated system. This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, Peiffer Publishing LLC does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website and the advertising for these, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, the Peiffer Publishing LLC analyzes anonymously collected data and information on one hand, and on the other hand, with the aim of increasing the data protection and data security of our enterprise, to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data submitted by a data subject.

6. registration on our website

The data subject has the opportunity to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller in the process results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be transferred to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify committed crimes. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the data stock of the controller.

The controller shall provide any data subject at any time, upon request, with information about what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, provided that this does not conflict with any statutory retention obligations. The entire staff of the controller shall be available to the data subject as contact persons in this context.

7.a) Subscription to our newsletter

On the website of Peiffer Publishing LLC, users are given the opportunity to subscribe to our enterprise's newsletter. The personal data transmitted to the controller when the newsletter is ordered is specified in the input mask used for this purpose.

Peiffer Publishing LLC informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal safeguarding of the controller.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to inform the controller of this in another way.

7.b) Newsletter tracking

The newsletters of Peiffer Publishing LLC contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Peiffer Publishing LLC may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. Peiffer Publishing LLC automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. electronic communication

When using the addresses for electronic communication (e.g. e-mail) provided by sampeiffer.com for the purpose of receiving electronic messages or communicated to data subjects for contact purposes, each data subject shall have the opportunity to send electronic messages (e.g. e-mails) to sampeiffer.com via the Internet. If the data subject discloses electronic media of his or her own accord to Peiffer Publishing LLC, e.g. an e-mail address, fax number, etc., and uses or accepts an unencrypted connection for this purpose, sampeiffer.com may also send the information and messages to the data subject via this communication layer. It uses a non-encrypted connection for the communication with the data subjects for the electronic communication. It is pointed out that due to the structural conditions of the Internet, confidentiality of information transmitted without encryption cannot be guaranteed. Knowing these technical conditions, you participate in the sending and receiving of messages and information with electronic messages without encryption. You have the right to object to this form of transmission by explicitly informing us that in the future you wish to receive communication exclusively by telephone and mail, or by not providing us with appropriate addresses for electronic communication from the outset. However, we would like to point out that this could make the usual procedure more complicated or cumbersome.

9. contact possibility via the website

Based on statutory provisions, the website of Peiffer Publishing LLC contains data that enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by means of a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. No disclosure of this personal data to third parties will take place.

10. comment function in the blog on the website

On a blog hosted on the website of the controller, Peiffer Publishing LLC offers users the possibility to leave individual comments on individual blog contributions. A blog is a portal maintained on a website, usually publicly viewable, in which one or more persons, called bloggers or web bloggers, can post articles or write down thoughts in so-called blogposts. The blogposts can usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information on the time of comment entry and the user name (pseudonym) chosen by the data subject will be stored and published. Furthermore, the IP address assigned by the Internet service provider (ISP) of the person concerned is also logged. This storage of the IP address is done for security reasons and in case the data subject violates the rights of third parties by posting a comment or posts illegal content. The storage of this personal data is therefore in the controller's own interest, so that the controller could exculpate itself if necessary in the event of an infringement. There is no disclosure of this collected personal data to third parties, unless such disclosure is required by law or serves the legal defense of the controller.

11. subscription to comments on the blog on the website

The comments made in the blog of Peiffer Publishing LLC can generally be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his comment on a particular blog post.

If a data subject opts for the option to subscribe to comments, the controller sends an automatic confirmation e-mail to verify in the double opt-in procedure whether the owner of the specified e-mail address has really opted for this option. The option to subscribe to comments can be terminated at any time.

12. routine deletion and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

13. rights of the data subject

• (a) Right to obtain confirmation Every data subject shall have the right, granted by the European Data Protection Supervisor, to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right to obtain confirmation, he or she may, at any time, contact any employee of the controller.
• b) Right of access Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation to obtain at any time from the controller, free of charge, information about the personal data stored about him or her and a copy of that information. In addition, the European Directive and Regulation legislator has granted the data subject access to the following information: the purposes of processing the categories of personal data processed the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations if possible the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration the existence of a right to rectification or erasure of the personal data concerning them or to restriction of processing by the controller or a right to object to such processing the existence of a right of appeal to a supervisory authority if the personal data are not collected from the data subject: Any available information about the origin of the data the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject Furthermore, the data subject shall have the right to obtain information about whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer. If a data subject wishes to exercise this right of access, he or she may, at any time, contact any employee of Peiffer Publishing LLC. [email protected]
• c) Right to rectification Every data subject affected by the processing of personal data has the right granted by the European Directive and Regulation to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data - also by means of a supplementary declaration - taking into account the purposes of the processing. If a data subject wishes to exercise this right, he or she may, at any time, contact any employee of Peiffer Publishing LLC. [email protected]
• d) Right to erasure (right to be forgotten) Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation to obtain from the controller the erasure without delay of personal data concerning him or her, where one of the following grounds applies and insofar as the processing is not necessary:
  • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject revokes the consent on which the processing was based pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO and there is no other legal basis for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data have been processed unlawfully.
  • The deletion of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data was collected in relation to information society services provided pursuant to Article 8 (1) of the GDPR. If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by Peiffer Publishing LLC, he or she may, at any time, contact any employee of the controller, in particular the data protection coordinator: [email protected]. The data protection coordinator or the employee of Peiffer Publishing LLC will arrange for the deletion to be carried out immediately. If the personal data has been made public by Peiffer Publishing LLC, and our company as the responsible party pursuant to Art. 17 Para. 1 DS-GVO, Peiffer Publishing LLC shall implement reasonable measures, including technical measures, to compensate other data controllers for processing the personal data published, taking into account the available technology and the cost of implementation, in order to inform the data subject that he or she has requested from those other data controllers to erase all links to the personal data or copies or replications of the personal data, unless the processing is necessary. The data protection coordinator or the employee of Peiffer Publishing LLC will arrange the necessary in individual cases.
• (e) Right to restriction of processing Any person concerned by the processing of personal data shall have the right granted by the European Directive and the Regulation to obtain from the controller the restriction of processing where one of the following conditions is met:
  • The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
  • The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the assertion, exercise or defense of legal claims.
  • The data subject has objected to the processing pursuant to Article 21 (1) of the Data Protection Regulation and it is not yet clear whether the legitimate interests of the controller override those of the data subject. If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by Peiffer Publishing LLC, he or she may at any time contact any employee of the controller, in particular also the data protection coordinator: [email protected] will arrange the restriction of the processing.
• f) Right to data portability Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to obtain that the personal data be transferred directly from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals. In order to assert the right to data portability, the data subject may at any time contact any employee of the Peiffer Publishing LLC. [email protected]
• g) Right to object Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions. Peiffer Publishing LLC shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims. If the Peiffer Publishing LLC processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing. If the data subject objects to Peiffer Publishing LLC to the processing for direct marketing purposes, Peiffer Publishing LLC will no longer process the personal data for these purposes. In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by Peiffer Publishing LLC for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the DSGVO, unless such processing is necessary for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may directly contact any employee of Peiffer Publishing LLC or another employee, in particular also the data protection coordinator: [email protected]. The data subject is also free to exercise his/her right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.
• (h) Automated decisions on a case-by-case basis, including profiling Any data subject to the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is made with the data subject's explicit consent. If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is made with the data subject's explicit consent, Peiffer Publishing LLC shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the data subject's involvement on the part of the controller, to express his or her point of view and contest the decision. If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller, in particular also the data protection coordinator: [email protected].
• i) Right to withdraw consent under data protection law Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller, in particular also the data protection coordinator: [email protected]
• j) Right to complain to a supervisory authority If the data subject believes that the processing of data concerning him or her violates the EU General Data Protection Regulation, the data subject has the right to contact the supervisory authority (right to complain to a supervisory authority pursuant to Art. 77 DSGVO). The supervisory authority fundamentally responsible for sampeiffer.com based on the company's registered office is: The State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia, Kavalleriestraße 2-4, 40213 Düsseldorf, Germany, telephone: 0211/384 24-0, fax: 02 11/384 24-10, e-mail: [email protected] , website: https://www.ldi.nrw.de; in certain cases, one or more other supervisory authorities may also be responsible within the meaning of the GDPR. In principle, the GDPR does not specify which authority the data subject should address.

14. data protection during applications and the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing may also take place electronically. This is the case, in particular, when an applicant submits relevant application documents to the controller by electronic means, for example, by e-mail or via a web form located on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller conflict with such deletion. Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).

15. privacy policy on the use and application of AddThis

The controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. The service enables a simplified bookmarking of Internet pages via buttons. By moving the mouse over the AddThis component or clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on more than 15 million Internet pages, and the buttons are displayed more than 20 billion times a year, according to the operating company.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

Each time one of the individual pages of this website operated by the data controller is called up and on which an AddThis component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. The data subject's internet browser automatically receives the AddThis component. As part of this technical process, AddThis receives knowledge about the visit and which specific individual page of this website is used by the information technology system used by the data subject. Furthermore, AddThis obtains knowledge of the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject, the browser type, the browser language, the Internet page accessed before our Internet page, the date and the time of the visit to our Internet page. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable AddThis itself and the companies associated with AddThis or its partner companies to target visitors to the websites of the controller with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the data subject. The cookie stores the visits to Internet pages originating from the computer system.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the option to permanently object to the processing of personal data by AddThis. To do so, the data subject must press the opt-out button under the link https://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection, is stored on the information technology system used by the data subject. If the cookies on the system of the data subject are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

The applicable privacy policy of AddThis can be found at https://www.addthis.com/privacy/privacy-policy.

16. privacy policy on the use and application of Adobe Analytics (Omniture) / Adobe Marketing Cloud

The controller has integrated components of the company Adobe on this website. Adobe Analytics (Omniture) or the Adobe Marketing Cloud (hereinafter referred to as "Omniture") is a tool that enables more efficient online marketing as well as web analytics. Omniture is a part of the Adobe Marketing Cloud. Adobe Marketing Cloud enables real-time analytics of website visitor traffic. The real-time analytics include project reports and allow ad-hoc analysis of website visitors. Customer interactions are presented in a way that gives the controller a better view of the online activities of the users of that website by displaying the data in simple and interactive dashboards and turning it into reports. This enables the Controller to receive information in real time and thereby identify any issues that may arise more quickly.

The operator of these services is Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.

Omniture sets a cookie on the information technology system of the data subject (cookies have already been explained in advance; corresponding information can be found above). The controller ensures through a server setting that the tracking data records transmitted to the Adobe data center are anonymized before geolocation. Anonymization is implemented by replacing the last part of the IP address. The controller has implemented server-side settings that anonymize the data subject's IP address independently before any respective processing for geolocation and reach measurement. Adobe will, on behalf of the controller, use the data and information obtained via our website to evaluate the user behavior of the data subject. Furthermore, Adobe will use the data to generate reports on user activity on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject will not be merged with other personal data by Adobe.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Omniture from setting a cookie on the information technology system of the data subject. In addition, the cookies already set by Omniture can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Adobe cookie and related to a use of this website as well as the processing of this data by Adobe. To do so, the data subject must press the unsubscribe button under the link https://www.adobe.com/de/privacy/opt-out.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

The applicable Adobe privacy policy can be found at https://www.adobe.com/de/privacy.html.

17. data protection provisions on the use and application of affilinet

The controller has integrated components of the company affilinet on this website. Affilinet is a German affiliate network that offers affiliate marketing.

Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, known as merchants or advertisers, to display advertising, which is usually remunerated by means of click or sale commissions, on third-party websites, i.e., on the websites of distribution partners, who are also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Affilinet is affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany.

Affilinet sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from Affilinet does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Affilinet.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Affilinet from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Affilinet can be deleted at any time via an internet browser or other software programs.

The applicable Affilinet privacy policy can be found at https://www.affili.net/de/footeritem/datenschutz.

18. privacy policy on the use and application of econda

The controller has integrated components of the company econda on this website. Econda is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has accessed a website (so-called referrers), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of econda is econda GmbH, Eisenlohrstr. 43, 76135 Karlsruhe, Germany.

Econda sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website operated by the data controller is called up and on which an econda component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective econda component to transmit data to econda for marketing and optimization purposes. As part of this technical process, econda obtains knowledge of data that is subsequently used to create pseudonymous usage profiles. The usage profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the website of the controller and are evaluated with the aim of improving and optimizing the website. The data collected via the econda component will not be used to identify the data subject without first obtaining the separate and explicit consent of the data subject. This data will not be merged with personal data or with other data containing the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent econda from setting a cookie on the information technology system of the data subject. In addition, cookies already set by econda can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the collection of data generated by the econda cookie and related to the use of this website as well as to the processing of such data by econda and to prevent such processing. For this purpose, the data subject must press the send button under the link https://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/, which sets the opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

The applicable data protection provisions of econda can be found at https://www.econda.de/econda/unternehmen/datenschutz/datenschutzerklaerung/.

19. data protection provisions on the use and application of etracker

The controller has integrated components of the company etracker on this website. Etracker is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject has accessed a website (so-called referrers), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of etracker is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany.

Etracker sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website operated by the data controller is called up and on which an etracker component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective etracker component to transmit data to etracker for marketing and optimization purposes. As part of this technical process, etracker obtains knowledge of data that is subsequently used to create pseudonymous usage profiles. The usage profiles obtained in this way are used to analyze the behavior of the data subject who has accessed the website of the controller and are evaluated with the aim of improving and optimizing the website. The data collected via the etracker component will not be used to identify the data subject without first obtaining the separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent etracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by etracker can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by the etracker cookie and related to the use of this website as well as to the processing of this data by etracker and to prevent such processing. To do this, the data subject must press the set cookie button under the link https://www.etracker.de/privacy?et=V23Jbb, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

The applicable data protection provisions of etracker can be found at https://www.etracker.com/de/datenschutz.html.

20. privacy policy on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. Within the scope of this technical procedure, Facebook receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

21. privacy policy on the use and application of Flattr

The controller has integrated components of the company Flattr on this website. Flattr is a social payment service from Sweden that allows users to distribute donations to media providers on the Internet by paying into a credit account and determining a monthly budget. The user of the service can instruct Flattr by clicking on a Flattr button integrated on the website of a media provider to distribute his determined monthly budget to this media provider as well.

The operating company of Flattr is Flattr AB, Box 4111, 203 12 Malmö, Sweden.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Flattr component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Flattr component to download a representation of the corresponding Flattr component from Flattr. Within the scope of this technical procedure, Flattr receives knowledge about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Flattr at the same time, Flattr recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Flattr component and assigned by Flattr to the respective Flattr account of the data subject. If the data subject activates the Flattr button integrated on our website, this information is transmitted to Flattr for billing purposes. The data subject has already consented to the transmission of such information to Flattr.

More information and Flattr's applicable privacy policy can be found at https://flattr.com/privacy.

22. privacy policy on the use and application of functions of the Amazon affiliate program

As a participant in the Amazon affiliate program, the controller has integrated Amazon components on this website. The Amazon components have been designed by Amazon with the aim of referring customers to different websites of the Amazon group, in particular Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it and Amazon.es, via advertisements. BuyVIP.com in exchange for the payment of a commission. The controller may generate advertising revenue through the use of the Amazon components.

The operating company of these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By each individual call of one of the individual pages of this website, which is operated by the controller and on which an Amazon component has been integrated, the internet browser on the information technology system of the data subject is automatically triggered by the respective Amazon component to transmit data to Amazon for the purpose of online advertising and the settlement of commissions. Within the scope of this technical procedure, Amazon obtains knowledge of personal data that serve Amazon to trace the origin of orders received by Amazon and to subsequently enable a commission settlement. Among other things, Amazon can track that the data subject has clicked on a partner link on our website.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amazon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amazon can be deleted at any time via an internet browser or other software programs.

Further information and Amazon's applicable privacy policy can be found at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

23. privacy policy on the use and application of functions of the WORT collecting society (VG WORT)

The controller has integrated tracking pixels on this website. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of the WORT Collecting Society (VG-Wort).

The Scalable Central Measurement System is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Procedure is used to determine statistical key figures with which the copy probability of texts is calculated. By means of the embedded tracking pixel, it is possible for Verwertungsgesellschaft WORT to recognize whether, when and by how many users (including the data subject) our website was opened and which content was accessed.

The data obtained by means of the Scalable Central Measurement Procedure is collected anonymously. To record the access figures, either a so-called session cookie is set for the purpose of recognizing the users of a website, i.e. a signature is created which is composed of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by INFOnline and related to a use of this website as well as to the processing of such data by INFOnline and to prevent such processing. To do this, the data subject must press the opt-out button under the link https://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection will be stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

The applicable data protection provisions of INFOnline can be found at https://www.infonline.de/datenschutz/.

24. privacy policy on the use and application of Getty Images images

The controller has integrated components of the company Getty Images on this website. Getty Images is an American stock photo agency. A picture agency is a company that offers pictures and other visual material on the market. Picture agencies usually market photographs, illustrations and film material. Various customers, in particular website operators, editorial departments of print and TV media and advertising agencies, license the images they use via a picture agency.

The operating company of the Getty Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland.

Getty Images permits the (possibly free) embedding of stock images. Embedding is the inclusion or integration of specific third-party content, such as text, video, or image data, that is provided by a third-party website and then appears on the user's own website. For embedding, a so-called embedding code is used. An embed code is an HTML code that is integrated into an Internet page by an Internet page operator. If an embed code has been integrated by an Internet site operator, the external content of the other Internet site is displayed immediately by default as soon as an Internet site is visited. To display the external content, the external content is loaded directly from the other Internet page. Getty Images provides more information about embedding content under the link https://www.gettyimages.de/resources/embed.

Through the technical implementation of the embed code, which enables the display of the images from Getty Images, the IP address of the Internet connection through which the data subject accesses our website is transmitted to Getty Images. Furthermore, Getty Images records our website, the browser type used, the browser language, the time and the length of the access. In addition, Getty Images may collect navigation information, i.e. information about which of our subpages were visited by the data subject and which links were clicked on, as well as other interactions that the data subject performed when visiting our website. This data may be stored and analyzed by Getty Images.

Additional information and the applicable Getty Images privacy policy can be found at https://www.gettyimages.de/company/privacy-policy.

25. privacy policy on the use and application of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google-AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the data controller is called up, on which a Google AdSense component has been integrated, the Internet browser on the data subject's information technology system is automatically triggered by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission accounting. Within the scope of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. Based on the embedded tracking pixel, the Alphabet Inc. may see if and when a website was opened by a data subject, and which links were clicked by the data subject. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google-AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

26. privacy policy on the use and application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymized by Google if access to our Internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. By each call of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission calculations.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within the data subject's sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at https://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

27. privacy policy on the use and application of Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The operating company of the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites, which are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when the visitor subsequently visits websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the person concerned automatically identifies itself to Google. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user's surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, for example the Internet pages visited by the data subject, is stored. Each time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

28. privacy policy on the use and application of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Google+ allows users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google+ button to download a representation of the corresponding Google+ button from Google. Within the scope of this technical procedure, Google receives knowledge of which specific subpage of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.

If the data subject is logged in to Google+ at the same time, Google recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Google+ button and assigned by Google to the respective Google+ account of the data subject.

If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+1 recommendation, Google will associate this information with the data subject's personal Google+ user account and store this personal data. Google stores the Google+1 recommendation of the data subject and makes it publicly available in accordance with the terms and conditions accepted by the data subject in this regard. A Google+1 recommendation made by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in this account, in other Google services, for example the search engine results of the Google search engine, the Google account of the data subject or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google further records this personal information with the purpose of improving or optimizing Google's various services.

Google always receives information via the Google+ button that the data subject has visited our website if the data subject is simultaneously logged into Google+ at the time of calling up our website; this takes place regardless of whether the data subject clicks the Google+ button or not.

If the data subject does not want personal data to be transmitted to Google, he or she can prevent such transmission by logging out of his or her Google+ account before accessing our website.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/. Further guidance from Google on the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.

29. privacy policy on the use and application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If a data subject accesses our website via a Google ad, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, for example the shopping cart from an online store system, have been called up on our website, provided that the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether a data subject who has accessed our website via an AdWords ad has generated a sale, i.e. has completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the data subject could be identified.

By means of the conversion cookie, personal information, for example the internet pages visited by the data subject, is stored. Each time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable Google privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

30. privacy policy on the use and application of Instagram

The controller has integrated components of the service Instagram on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

By each call of one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure, Instagram receives knowledge about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific subpage the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and the applicable privacy policy of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

31. privacy policy on the use and application of Jetpack for WordPress

The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that provides additional functionality to the operator of a website built on WordPress. Jetpack allows the website operator, among other things, an overview of the visitors to the page. Furthermore, by displaying related posts and publications or the possibility to share content on the page, it is possible to increase the number of visitors. In addition, security features are integrated into Jetpack, so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and speeds up the loading of images integrated on the website.

The operating company of the Jetpack plug-in for WordPress is Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc, 201 Third Street, San Francisco, CA 94103, USA.

Jetpack sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website operated by the controller is called up, on which a Jetpack component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic obtains knowledge of data that is subsequently used to create an overview of website visits. The data thus obtained is used to analyze the behavior of the data subject who has accessed the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without first obtaining the separate, explicit consent of the data subject. Furthermore, the data comes to the knowledge of Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject may prevent the setting of cookies by our website, as described above, at any time by selecting the appropriate settings on the Internet browser used and thereby permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by the Jetpack cookie and related to the use of this website as well as the processing of such data by Automattic/Quantcast. For this purpose, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Automattic's applicable privacy policy is available at https://automattic.com/privacy/. Quantcast's applicable privacy policy is available at https://www.quantcast.com/privacy/.

32. privacy policy on the use and application of LinkedIn

The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. Over 400 million registered individuals use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection issues outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

With each individual call-up of our website that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical procedure, LinkedIn receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

LinkedIn provides the ability to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

33. privacy policy on the use and application of LiveZilla

The controller has integrated the LiveZilla component on this website. LiveZilla is a live support helpdesk software that enables the establishment of direct communication in real time (so-called live chat) with visitors of the own website.

The developer of the LiveZilla component is LiveZilla GmbH, Byk-Gulden-Straße 18, 78224 Singen, Germany.

With each individual visit to our website that is equipped with a LiveZilla component, data is collected by this component with the purpose of operating the live chat system and analyzing the operation of the system. Further information about LiveZilla can be found at https://www.livezilla.net/home/de/.

The LiveZilla component sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The LiveZilla cookie can be used to create pseudonymized usage profiles. Such pseudonymized usage profiles may be used by the controller to perform an analysis of visitor behavior and also to analyze and maintain the proper operation of the live chat system. The analysis also serves to improve our offer. The data collected via the LiveZilla component will not be used to identify the data subject without first obtaining the separate express consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent the LiveZilla component from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by the LiveZilla component can be deleted at any time via the Internet browser or other software programs.

The applicable privacy policy of LiveZilla GmbH can be found at https://www.livezilla.net/disclaimer/de/.

34. privacy policy on the use and application of Myspace

The controller has integrated components of Myspace LLC on this website. Myspace is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or business-related information. Among other things, Myspace allows users of the social network to set up free user profiles containing photos and videos, blogs or groups.

The operating company of Myspace is Myspace LLC, 8391 Beverly Blvd, #349, Los Angeles, California 90048, USA.

Each time one of the individual pages of this website operated by the controller is called up, on which a Myspace component (Myspace plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Myspace component to download a representation of the corresponding Myspace component from Myspace. More information on Myspace is available at https://myspace.com. As part of this technical procedure, Myspace receives knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Myspace at the same time, Myspace recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Myspace component and assigned by Myspace to the respective Myspace account of the data subject. If the data subject activates a Myspace button integrated on our website, Myspace assigns this information to the personal Myspace user account of the data subject and stores this personal data.

Myspace always receives information via the Myspace component that the data subject has visited our website if the data subject is logged into Myspace at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Myspace component or not. If the data subject does not want this information to be transmitted to Myspace, he or she can prevent the transmission by logging out of his or her Myspace account before accessing our website.

Myspace's published privacy policy, available at https://myspace.com/pages/privacy, discloses Myspace's collection, processing, and use of personal information.

35. privacy policy on the use and application of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or business-related information. Among other things, Pinterest enables users of the social network to publish collections of images and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared by other users (so-called repinning) or commented on.

The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

By each call of one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical procedure, Pinterest receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the respective Pinterest account of the data subject. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged into Pinterest at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.

Pinterest's published privacy policy, available at https://about.pinterest.com/privacy-policy, provides information about Pinterest's collection, processing and use of personal data.

36. privacy policy on the use and application of Matomo

The controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis tool collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The software is operated on the server of the data controller, and the data protection-sensitive log files are stored exclusively on this server.

The purpose of the Matomo component is to analyze the flow of visitors to our website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on our websites.

Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The setting of the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is called up, the Internet browser on the information technology system of the data subject is automatically caused by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as the IP address of the data subject, which we use, among other things, to trace the origin of visitors and clicks.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website are stored. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by Matomo related to a use of this website and to prevent such a collection. To do this, the data subject must set "Do Not Track" in your browser.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Further information and the applicable privacy policy of Matomo can be found at https://matomo.org/privacy/.

37. privacy policy on the use and application of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that are privacy compliant. Shariff was developed for the German computer magazine c't and is published via GitHub, Inc.

The developer of the component is GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

Usually, the button solutions provided by the social networks already transmit personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data is only transmitted to social networks when the visitor to a website actively clicks one of the social media buttons. Further information on the Shariff component is provided by the computer magazine c't at https://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html. The purpose of using the Shariff component is to protect the personal data of visitors to our website and at the same time to enable us to integrate a button solution for social networks on this website.

Further information and the applicable privacy policy of GitHub can be found at https://help.github.com/articles/github-privacy-policy/.

38. privacy policy on the use and application of SlideShare

The controller has integrated SlideShare components on this website. LinkedIn SlideShare enables as a file hosting service the sharing and archiving of presentations and other documents such as PDF files, videos and webinars. The file hosting service allows users to upload media content in all common formats, and documents can either be made publicly available or marked private.

The operating company of SlideShare is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. For data protection issues outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

LinkedIn SlideShare provides so-called embed codes for the media content stored there (presentations, PDF files, videos, photos, etc.). Embed codes are program codes that are embedded in Internet pages with the aim of displaying external content on one's own Internet page. Embed codes make it possible to display content on one's own website without storing it on one's own server and thereby possibly violating the reproduction rights of the respective author of the content. A further advantage of using an embed code is that the respective operator of an Internet page does not use its own storage space and its own server is thereby relieved. An embed code can be included at any place of another internet page, so that an external content can also be inserted within the own text. The purpose of using LinkedIn SlideShare is to relieve the load on our server and to avoid copyright infringements when using external content at the same time.

Each time our website is accessed, which is equipped with a SlideShare component (embed codes), this component causes the browser used by them to download corresponding embedded data from SlideShare. As part of this technical procedure, LinkedIn receives knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to SlideShare at the same time, SlideShare recognizes which specific subpage the data subject is visiting with each call to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by SlideShare and assigned by LinkedIn to the respective SlideShare account of the data subject.

LinkedIn always receives information via the SlideShare component that the data subject has visited our website if the data subject is logged into SlideShare at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the embedded media data or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her SlideShare account before accessing our website.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy.

39. privacy policy on the use and application of Tumblr

The controller has integrated Tumblr components on this website. Tumblr is a platform that allows users to create and operate a blog. A blog is a portal maintained on a website, usually publicly viewable, in which one or more persons, called bloggers or webloggers, can post articles or write down thoughts in so-called blogposts. In a blog on Tumblr, for example, the user can publish texts, images, links and videos and disseminate them in the digital space. Furthermore, Tumblr users can transfer content from other websites to their own blog.

The operating company of Tumblr is Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA.

Each time one of the individual pages of this website operated by the controller is called up, on which a Tumblr component (Tumblr button) has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Tumblr component to download a representation of the corresponding Tumblr component from Tumblr. Further information on Tumblr buttons is available at https://www.tumblr.com/buttons. As part of this technical procedure, Tumblr receives knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Tumblr component is to enable our users to further distribute the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged into Tumblr at the same time, Tumblr recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Tumblr component and assigned by Tumblr to the respective Tumblr account of the data subject. If the data subject activates one of the Tumblr buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Tumblr user account of the data subject and stored and processed by Tumblr.

Tumblr always receives information via the Tumblr component that the data subject has visited our website if the data subject is logged into Tumblr at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Tumblr component or not. If the data subject does not want this information to be transmitted to Tumblr, he or she can prevent the transmission by logging out of his or her Tumblr account before accessing our website.

Tumblr's applicable privacy policy is available at https://www.tumblr.com/policy/en/privacy.

40. privacy policy on the use and application of Twitter

The controller has integrated components of Twitter on this website. Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. However, the tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow the tweets of a user. Twitter also enables a broad audience to be addressed via hashtags, links and retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website operated by the controller is called up and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons. Within the scope of this technical procedure, Twitter receives knowledge of which specific sub-page of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject activates one of the Twitter buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.

Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, he or she can prevent the transmission by logging out of his or her Twitter account before accessing our website.

Twitter's applicable privacy policy is available at https://twitter.com/privacy?lang=de.

41. privacy policy on the use and application of Webtrekk

The controller has integrated components of Webtrekk on this website. Webtrekk is a combination of analysis and marketing solution in one system. Webtrekk enables the site operator to collect data about the use of the website and to individualize marketing activities.

The operating company of Webtrekk is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, Germany.

By each call of one of the individual pages of this website, which is operated by the controller, Webtrekk collects and stores data for marketing and optimization purposes. By means of the data obtained, pseudonymized user profiles are created. The pseudonymized user profiles are used for the purpose of analyzing visitor behavior and enable us to improve our Internet offering. The data collected via the Webtrekk component will not be used to identify the data subject without first obtaining the separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

Webtrekk sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. On behalf of the controller, Webtrekk will use the data and information obtained via our website to evaluate the user behavior of the data subject who has visited our website. Furthermore, Webtrekk will use the data to create reports on user activity on our behalf and to provide other services for our company in connection with the use of our website. The IP address of the data subject will not be merged with other personal data by Webtrekk.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Webtrekk from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Webtrekk can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by the Webtrekk cookie and related to the use of this website as well as to the processing of this data by Webtrekk and to prevent such processing. To do this, the data subject must click on a link at https://www.webtrekk.com/de/legal/opt-out-webtrekk/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Webtrekk's applicable privacy policy can be found at https://www.webtrekk.com/de/warum-webtrekk/datenschutz/.

42. privacy policy on the use and application of WiredMinds

The controller has integrated WiredMinds components on this website. Through the WiredMinds components, companies that visit a website are automatically recognized and qualified. The WiredMinds component enables the operator of a website who uses the component to generate leads, i.e. to qualify potential new customers.

The operating company of WiredMinds is WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany.

We use a WiredMinds tracking pixel. A tracking pixel is a miniature graphic that is embedded in a web page to enable log file recording and log file analysis to subsequently perform statistical analysis.

WiredMinds also sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The setting of the cookie enables us to analyze the use of our website.

The data obtained is used to create pseudonymized usage profiles. The pseudonymized usage profiles are used for the purpose of analyzing visitor behavior and enable us to improve our Internet offering. The data collected via the WiredMinds component will not be used to identify the data subject without first obtaining the separate and explicit consent of the data subject. This data is not merged with personal data or with other data containing the same pseudonym.

Each time one of the individual pages of this website is called up, the Internet browser on the information technology system of the data subject is automatically triggered by the WiredMinds component to transmit data for the purpose of online analysis. As part of this technical process, WiredMinds obtains knowledge of personal data, such as the IP address, which is used, among other things, to track the origin of visitors and clicks.

By means of the cookie, personal information, such as the access time, the location from which an access originated and the frequency of visits to our website, is stored. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to the WiredMinds server. This personal data is stored by WiredMinds, but is not passed on to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent WiredMinds from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by WiredMinds can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by the WiredMinds and related to the use of this website and to prevent such collection. For this purpose, the data subject must click on the Dont-Track-My-Visits button under the link https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must set an opt-out cookie again.

Further information and the applicable privacy policy of WiredMinds can be found at https://www.wiredminds.de/produkt/datenschutz-gutachten/.

43. privacy policy on the use and application of Xing

The controller has integrated components of Xing on this website. Xing is an Internet-based social network that allows users to connect with existing business contacts and to make new business contacts. Individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing.

The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of the individual pages of this website operated by the controller is called up and on which a Xing component (Xing plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical procedure, Xing receives information about which specific subpage of our website is visited by the data subject.

If the data subject is logged into Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject activates one of the Xing buttons integrated on our website, for example the "Share" button, Xing assigns this information to the personal Xing user account of the data subject and stores this personal data.

Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged into Xing at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, he or she can prevent the transmission by logging out of his or her Xing account before accessing our website.

The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information on the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

44. privacy policy on the use and application of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By each call of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged into YouTube at the same time, YouTube recognizes which specific sub-page of our website the data subject is visiting when a sub-page containing a YouTube video is called up. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the same time as calling up our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of his or her YouTube account before accessing our website.

The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

45 Data Protection Provisions on the Use and Application of the Scalable Central Measuring System of INFOnline GmbH

The controller has integrated a tracking pixel on this website to measure reach. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis in order to subsequently perform a statistical evaluation. The integrated tracking pixels serve the Scalable Central Measurement Method (SZM) of INFOnline GmbH.

The Scalable Central Measurement System is operated by INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany.

The Scalable Central Measurement Procedure is used to determine statistical key figures, i.e. reach measurement. The embedded tracking pixel is used to track whether, when and by how many users (including the data subject) our website was opened and what content was accessed.

The data obtained by means of the Scalable Central Measurement Procedure is collected anonymously. To record the access figures, either a so-called session cookie is set for the purpose of recognizing the users of a website, i.e. a signature is created which is composed of various automatically transmitted information, or alternative methods are used. The IP address of the Internet connection used by the data subject is only collected and processed in anonymized form. The data subject is not identified at any time.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent INFOnline from setting a cookie on the information technology system of the data subject. In addition, cookies already set by INFOnline can be deleted at any time via an Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by INFOnline and related to a use of this website as well as to the processing of such data by INFOnline and to prevent such processing. To do this, the data subject must press the opt-out button under the link https://optout.ioam.de, which sets an opt-out cookie. The opt-out cookie set with the objection will be stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

The setting of the opt-out cookie is accompanied by the possibility that the Internet pages of the controller may no longer be fully usable. The applicable data protection provisions of INFOnline can be found at https://www.infonline.de/datenschutz/.

46. privacy policy on the use and application of DoubleClick

The controller has integrated components of DoubleClick by Google on this website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers.

The operating company of DoubleClick by Google is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to the browser of the data subject. If the browser accepts this request, DoubleClick sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The purpose of the cookie is the optimization and display of advertising. The cookie is used, among other things, to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID, which is required to handle the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, if a DoubleClick ad was previously displayed to a user and the user subsequently makes a purchase on the advertiser's website using the same Internet browser.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which the user has already been in contact.

By each call of one of the individual pages of this website, which is operated by the controller and on which a DoubleClick component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and commission accounting. As part of this technical process, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track that the data subject has clicked on certain links on our website.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Google can be deleted at any time via an internet browser or other software programs.

Further information and the applicable privacy policy of DoubleClick by Google can be found at https://www.google.com/intl/de/policies/.

47. privacy policy on the use and application of Awin

The controller has integrated components of Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of Internet sites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party Internet sites, i.e. with distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany.

Awin sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie of Awin does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor of a website and the clicked advertising material are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Awin.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Awin can be deleted at any time via an Internet browser or other software programs.

Awin's applicable privacy policy can be found at https://www.Awin.com/de/ueber-Awin/datenschutz/.

48. privacy policy on the use and application of Adcell

The controller has integrated components of Adcell on this website. Adcell is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

Adcell sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from Adcell does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Adcell.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Adcell from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Adcell can be deleted at any time via an Internet browser or other software programs.

Adcell's applicable privacy policy can be found at https://www.adcell.de/agb.

49. privacy policy on the use and application of Belboon

The controller has integrated components of Belboon on this website. Belboon is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that allows commercial operators of websites, the so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on sales partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Adcell is belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin.

Belboon sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from Belboon does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Belboon.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Belboon from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Belboon can be deleted at any time via an internet browser or other software programs.

Belboon's applicable privacy policy can be found at https://www.belboon.com/de/ueber-uns/datenschutz/.

50. privacy policy on the use and application of TradeTracker

The controller has integrated components of TradeTracker on this website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that allows commercial operators of Internet sites, the so-called. Merchants or advertisers are able to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of sales partners, who are also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany.

TradeTracker sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from TradeTracker does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an internet browser or other software programs.

TradeTracker's applicable privacy policy can be found at https://tradetracker.com/de/privacy-policy/.

51. privacy policy on the use and application of adgoal

The controller has integrated components of adgoal on this website. Adgoal is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-supported form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of adgoal is adgoal GmbH, Schellengasse 2. 74072 Heilbronn, Germany.

Adgoal sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from adgoal does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. adgoal.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent adgoal from setting a cookie on the information technology system of the data subject. In addition, cookies already set by adgoal can be deleted at any time via an internet browser or other software programs.

The applicable privacy policy of adgoal can be found at https://www.adgoal.de/de/privacy.html.

52. privacy policy on the use and application of YieldKit

The controller has integrated components of YieldKit on this website. YieldKit is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of YieldKit is YieldKit GmbH, Gänsemarkt 43, 20354 Hamburg.

YieldKit sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie from YieldKit does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is the processing of commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. YieldKit.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent YieldKit from setting a cookie on the information technology system of the data subject. In addition, cookies already set by YieldKit can be deleted at any time via an internet browser or other software programs.

YieldKit's applicable privacy policy can be found at https://yieldkit.com/legal-notes/privacy-policy/.

53. privacy policy on the use and application of Tradedoubler

The controller has integrated components of Tradedoubler on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that allows commercial operators of Internet sites, the so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party Internet sites, i.e. with distribution partners, who are also called affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e., an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Tradedoubler is Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie of Tradedoubler does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Tradedoubler from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an internet browser or other software programs.

Tradedoubler's applicable privacy policy can be found at https://www.tradedoubler.com/de/datenschutzrichtlinie/.

54. data protection provisions on the use and application of Oracle Eloqua / Oracle Marketing Cloud

The controller has integrated components of Oracle Eloqua / Oracle Marketing Cloud (hereinafter referred to as "Eloqua") on this website. Eloqua matches relevant website content to data of prospects, customers and their profiles in order to enable website operators to address prospects and customers more effectively and in a more targeted manner. The purpose of Eloqua is to increase the conversion rate of prospects into customers and thus increase the revenue of a website operator.

The operating company of Eloqua is Oracle Corporation, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

Eloqua sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Eloqua will use the data and information obtained via our website on behalf of the controller to evaluate the user behavior of the data subject who has used our website. Furthermore, Eloqua will use the data to create reports on user activities on our behalf, as well as to provide other services for our company in connection with the use of our website.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Oracle from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Oracle can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to the collection of data generated by the Eloqua cookie and related to the use of this website as well as to the processing of this data by Oracle and to prevent such processing. To do this, the data subject must press the click-here button at https://www.oracle.com/marketingcloud/opt-status.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Oracle's applicable privacy policy can be found at https://www.oracle.com/legal/privacy/index.html.

55. privacy policy on the use and application of Lotame

The controller has integrated Lotame components on this website. Lotame is a data management platform into which data is fed from third-party sources across devices in order to subsequently personalize content, advertising and offers. Lotame is therefore also an analytics service. An analysis service collects, collates and evaluates data. It is mainly used to optimize a website and for cost-benefit planning of advertising activities.

The operating company of Lotame is Lotame Solutions, Inc. Suite 2000 8850 Stanford Blvd Columbia, Maryland, 21045, USA.

The purpose of Lotame is to address our customers and prospects across devices. Addressing customers across devices is when this takes place both on a normal computer system and on mobile devices such as notebooks, tablets or cell phones. Lotame uses so-called Unique Identifiers (UIDs) for this purpose. A unique identifier is a technology that can be used to determine which different technological systems are used by a particular person.

Lotame sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By each call of one of the individual pages of this website, which is operated by the controller and on which a Lotame component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Lotame component to transmit data to Lotame for optimization purposes. As part of this technical procedure, Lotame obtains knowledge of data that is subsequently used to create usage profiles. The usage profiles obtained in this way are used to determine which different information technology devices the respective user uses in order to subsequently optimize our advertising activities.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Lotame from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Lotame can be deleted at any time via an Internet browser or other software programs.

Furthermore, it is possible to object to the collection of data generated by the Lotame cookie and related to the use of this website as well as to the processing of this data by Lotame and to prevent such processing. For this purpose, the data subject must press the opt-out button at https://www.lotame.com/opt-out-preference-manager/, by which an opt-out cookie is set. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Lotame's applicable privacy policy can be found at https://www.lotame.com/legal/.

56. privacy policy on the use and application of Bloglovin

The controller has integrated components of Bloglovin on this website. Bloglovin is an online platform that allows users to organize their favorite blogs. A blog is a portal maintained on a website, usually publicly viewable, in which one or more persons, called bloggers or webloggers, can post articles or write down thoughts in so-called blogposts.

The operating company of Bloglovin is Bloglovin Inc, 25 Broadway, New York, NY 10004, USA.

Each time one of the individual pages of this website operated by the controller is called up, on which a Bloglovin component has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Bloglovin component to download a representation of the corresponding Bloglovin component from Bloglovin. Within the scope of this technical procedure, Bloglovin receives knowledge about which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Bloglovin at the same time, Bloglovin recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Bloglovin component and assigned by Bloglovin to the respective Bloglovin account of the data subject. If the data subject activates the Bloglovin button integrated on our website, this information is transmitted to Bloglovin. The data subject has already consented to the transmission of such information to Bloglovin.

Further information and the applicable privacy policy of Bloglovin can be found at https://www.bloglovin.com/tos.

57. privacy policy on the use and application of Amobee

The controller has integrated components of Amobee on this website. Amobee is a technological advertising agency that specializes in the delivery of advertising to mobile devices.

The operating company of Amobee is Amobee Inc, 950 Tower Lane, Suite 2000, Foster City, CA 94404, USA.

The purpose of Amobee is the delivery of advertising. Amobee sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website operated by the data controller is called up, on which an Amobee component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Amobee component to transmit data to Amobee. Within the scope of this technical procedure, Amobee obtains knowledge of data that is subsequently used to create usage profiles. The usage profiles obtained in this way are used for advertising activities.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Amobee from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Amobee can be deleted at any time via an internet browser or other software programs.

Furthermore, it is possible to object to the collection of data generated by the Amobee cookie and related to the use of this website as well as to the processing of this data by Amobee and to prevent such processing. To do so, the data subject must press the Click-Here-To-Opt-Out button at https://amobee.com/privacy/technology/, which will set an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

Amobee's applicable privacy policy can be found at https://amobee.com/privacy/.

58. data protection provisions on the use and application of ADITION

The controller has integrated components of ADITION on this website. ADITION is a provider of data-based digital marketing, which provides an advertising platform aimed at advertisers and online marketing agencies.

The operating company of ADITION is ADITION technologies AG, Oststraße 55, 40211 Düsseldorf, Germany.

The purpose of ADITION is the insertion of digital advertising material. ADITION sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. ADITION does not store any personal data in the cookie. All information stored in the cookie is of a technical nature and makes it possible, among other things, to track how often certain advertising materials are displayed.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent ADITION from setting a cookie on the information technology system of the data subject. In addition, cookies already set by ADITION can be deleted at any time via an internet browser or other software programs.

Furthermore, it is possible to object to the collection of data generated by the ADITION cookie and related to the use of this website as well as to the processing of this data by ADITION and to prevent such processing. For this purpose, the data subject must click a link at https://www.adition.com/kontakt/datenschutz/, through which an opt-out cookie is set. The opt-out cookie set with the objection, is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

ADITION's applicable privacy policy can be found at https://www.adition.com/kontakt/datenschutz/.

59. privacy policy on the use and application of AdJug

The controller has integrated components of AdJug on this website. AdJug is an advertising exchange platform, which mediates online advertising spaces (banner advertising).

The operating company of AdJug is AdJug GmbH, Bayerstraße 69, 80335 Munich, Germany.

AdJug sets a cookie. Furthermore, each time one of the individual pages of this website operated by the data controller is called up and on which an AdJug component has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective AdJug component to transmit data to AdJug for the purpose of displaying advertisements. As part of this technical procedure, AdJug receives knowledge that our website has been accessed by the information technology system used by the data subject. The data transmitted to AdJug as part of the technical procedure is used for billing purposes in relation to the advertisements displayed.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AdJug from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AdJug can be deleted at any time via an internet browser or other software programs.

Furthermore, the data subject has the possibility to object to and prevent the collection of data generated by the AdJug cookie and related to a use of this website as well as the processing of this data by AdJug. To do so, the data subject must press the consumer cookie opt-out link at https://www.de.adjug.com/datenschutz.html, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.

AdJug's applicable privacy policy can be found at https://www.de.adjug.com/datenschutz.html.

60. payment method: privacy policy for Klarna as payment method

The controller has integrated components of Klarna on this website. Klarna is an online payment service provider that enables the purchase on account or a flexible installment payment. Furthermore, Klarna offers additional services, such as buyer protection or an identity and credit check.

Klarna's operating company is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either "purchase on account" or "installment purchase" as a payment option during the ordering process in our online store, data of the data subject will be automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transmission of personal data, which is necessary for the processing of the purchase on account or installment purchase or for identity and credit checks.

The personal data transmitted to Klarna are usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, cell phone number and other data necessary for the processing of an invoice or installment purchase. Also necessary for the processing of the purchase contract are such personal data that are related to the respective order. In particular, there may be a mutual exchange of payment information, such as bank details, card number, validity date and CVC code, number of items, item number, data on goods and services, prices and tax levies, information on previous purchasing behavior or other information on the financial situation of the person concerned.

The purpose of the transfer of data is in particular identity verification, payment administration and fraud prevention. The controller will transfer personal data to Klarna in particular if there is a legitimate interest for the transfer. Personal data exchanged between Klarna and the Controller will be transferred by Klarna to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.

Klarna also discloses personal data to affiliated companies (Klarna Group) and service providers or subcontractors to the extent necessary to fulfill contractual obligations or to process the data on behalf of Klarna.

In order to decide on the establishment, execution or termination of a contractual relationship, Klarna collects and uses data and information about the past payment behavior of the data subject as well as probability values for his behavior in the future (so-called scoring). The scoring is calculated on the basis of scientifically recognized mathematical-statistical methods.

The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis Klarna. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing.

Klarna's applicable privacy policy can be found at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

61. payment method: privacy policy for PayPal as payment method

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. In addition, PayPal offers the option of processing virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments as well. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject selects "PayPal" as a payment option during the ordering process in our online store, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, last name, address, email address, IP address, phone number, cell phone number or other data that are necessary for payment processing. Also necessary for the processing of the purchase contract are such personal data that are related to the respective order.

The purpose of the transmission of the data is payment processing and fraud prevention. The controller will transfer personal data to PayPal in particular if there is a legitimate interest for the transfer. The personal data exchanged between PayPal and the controller may be transferred by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.

PayPal may share personal data with affiliated companies and service providers or subcontractors to the extent necessary to fulfill its contractual obligations or to process the data on its behalf.

The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis PayPal. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing.

PayPal's applicable privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

62. payment method: privacy policy on Skrill as payment method

The controller has integrated components of Skrill on this website. Skrill is an online payment service provider. Payments are processed via the so-called Skrill wallet, which is a virtual electronic wallet. Skrill also offers the possibility to process virtual payments via credit cards. A Skrill wallet is maintained via an email address. Skrill makes it possible to initiate online payments to third parties or to receive payments.

The operating company of Skrill is Skrill Limited, Floor 27, 25 Canada Square, London, E14 5LQ, United Kingdom.

If the data subject selects "Skrill" as a payment option during the ordering process in our online store, data of the data subject will be automatically transmitted to Skrill. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data exchanged with Skrill is the purchase amount and the email address, which are necessary for payment processing. The purpose of transferring the data is payment processing and fraud prevention. The controller will also transfer other personal data to Skrill if there is a legitimate interest for the transfer. Personal data exchanged between Skrill and the controller may be transferred by Skrill to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.

Skrill may disclose personal data to affiliated companies and service providers or subcontractors to the extent necessary to fulfill its contractual obligations or to process the data on its behalf.

The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis Skrill. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing.

Skrill's applicable privacy policy can be found at https://www.skrill.com/de/fusszeile/datenschutzbestimmungen/.

63. payment method: privacy policy for Sofortüberweisung as payment method

The controller has integrated components of Sofortüberweisung on this website. Sofortüberweisung is a payment service that enables cashless payment of products and services on the Internet. Sofortüberweisung maps a technical procedure through which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order is placed.

The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131 Gauting, Germany.

If the data subject selects "Sofortüberweisung" as a payment option during the ordering process in our online store, data of the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

For the purchase transaction via Sofortüberweisung, the buyer transmits the PIN and the TAN to Sofort GmbH. Sofortüberweisung then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified of the execution of the financial transaction.

The personal data exchanged with Sofortüberweisung are first name, last name, address, email address, IP address, phone number, cell phone number or other data necessary for payment processing. The purpose of transmitting the data is payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest for the transmission. The personal data exchanged between Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit reporting agencies. This transmission is for the purpose of checking identity and creditworthiness.

Sofortüberweisung may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data is to be processed on behalf.

The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis Sofortüberweisung. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing.

The applicable privacy policy of Sofortüberweisung can be found at https://www.sofort.com/ger-DE/datenschutzerklaerung-sofort-gmbh/.

64. legal basis of the processing

Article 6 I lit. a DS-GVO serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Article 6 I lit. b DS-GVO. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO.Ultimately, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 DS-GVO).

65. legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interests are the performance of our business activities in the context of market participation in Germany and Europe, the economic activity as the exercise of the fundamental rights of the Basic Law of the Federal Republic of Germany to which companies are entitled and the exercise of fundamental freedoms in the internal market and our economic activity for the benefit of the welfare of all our employees and our shareholders.

66. duration for which the personal data are stored

The criterion for the duration of storage of personal data is initially the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract or is necessary to be retained due to legal obligations. In addition, personal data will also be deleted beforehand if the legitimate interest no longer exists and there is no other necessity or obligation to preserve it.

67. legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner).

Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her.

We depend on your data for the proper provision of the services we offer. Failure to provide the personal data would result in us not being able to provide our service. In the event that you do not provide us with the relevant data prior to the conclusion of the contract, we will not be able to conclude the desired contract with you. In the event that you object to data processing after conclusion of the contract, this may result in us not being able to fulfill the contract in full without you being released from your contractual obligations in return.

68. google web fonts

This page uses so-called web fonts to display the font. These are provided by Google (https://www.google.com/webfonts/). To do this, your browser loads the required web font into your browser cache when you call up our page. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer will be used for display.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq?hl=de-DE&csw=1

General information on the subject of data protection at Google can be found at https://www.google.com/intl/de-DE/policies/privacy/

69. existence of automated decision making

As a responsible company, we do not use automatic decision-making or profiling.

This privacy statement was created with the help of the privacy statement generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, the Data protection audit in cooperation with the Media law firm WILDE BEUGER SOLMECKE was created. In addition, specific aspects for the present application were individually considered and supplemented.